Farming & Finance

Interactive game on farming and managing finance
ClientGovt of India
CategoryInteractive Storyteller
Lorem · Ipsum · Dolor

We provide Art Direction for the fashion industry, specifically related to digital content and concept generation. We can work with existing company creative teams.

Playful yet thoughtful

This interactive game has a playful, yet thoughtful approach. The user gets the idea how Indian farmers manage their funds while cultivating crops and benefits of banking system and insurance to rural India. In this game, farmer has to take a loan from the bank for cultivation and farming and within certain time interval he has to repay the loan to bank. He has to earn the money by investing in agricultural process and his choice of action will determine his profit or loss and therfore his ability to pay the EMI to the bank.

Technology involved

The interactive game is touchscreen based that requires user interaction to communicate. The user has to select the crops he wants to grow, input his name, gender and other necessary details to get loan from bank. The Full HD touchscreen gives a unique experience to the user as the game has vibrant graphics. The audio effects give a realistic ambiance to the game making it more real.


Development, design, animation

The game is based on state of the art programming, visualisation and animation to show the flow of agricultural processes in India as well as the banking proceedures. Developing a game has been a painstaking process for the team, the end result was equaly satisfying. The process started from drawing characters and objects on paper which were tranformed to digital elements that finally came to life with top notch coding.

The game had some unique challanges which were not made earlier. The game, though seems to be a farming game like thousands of similar games and apps available online, is quite different from the counterparts. This game has a cash book and a profit & loss statement. Every single move has a financial impact in our daily life, which is also evident in this game. The daily cashflow and yearly profit & loss statement has been designed and examined by financial experts, which ensures its correctness. Truely playful, yet thoughtful.

The Challenge

A big part of our prep work involves a phase of discovery with every client we work with. We needed to know what pains Project was currently experiencing, as well as their goals and vision for an optimal outcome. Creating an emotional connection with an audience relies upon a solid foundation of research, intuition, experience and empathy. We leveraged the power of emotion through strong copy, use of color, social proof.

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